All three of these, integrity, humility and respect are intertwined with each other. The success of one is dependent upon the success of the other two. If you develop one successfully you will have also successfully developed the other two.
All three of these values are at least as important as the technical and self-defense skills you will learn as a student of ju-jitsu, or any martial art. Because with the effective knowledge of a martial art comes responsibility. By conducting yourself in a respectful manner with integrity and humility, you will serve as an example to others, you will not abuse your martial arts knowledge, and other people will see you as the credible person that you are.
By making these three values part of your life-philosophy you will also be a happier, more accepting and more successful person in your life because you will have developed an inner sense of confidence that doesn’t have to be proven. You will also find that you are more successful in accomplishing other goals in your life because of your positive attitude.